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ABOUT US

About YY Travel

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Who We Are

Personalised Experiences, Unforgettable Journeys

YY Travel was founded in Kuching, Sarawak, a land filled with dreams and hope.

We firmly believe that travel is not merely about moving from one place to another, but a meaningful conversation between the heart and the world.

This is why we chose to begin our journey here. We want the world to remember Kuching and discover the unique beauty and character of East Malaysia.

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Our Culture

Our culture is built on inclusivity and passion, guided by the YY TRAVEL spirit:

Our Mission & Vision

Our Mission

Mission

To listen closely to our customers' needs and feedback, continuously improve our service quality, and raise the standards and influence of East Malaysia's tourism industry. We do more than introduce Sarawak to the world. We are also committed to promoting economic growth through tourism, creating employment opportunities, and showcasing East Malaysia's unique cultural heritage and warm hospitality.

Our Vision

Vision

Within the next five years, we aim to become Asia's preferred premium business travel brand and establish a presence in major cities across Southeast Asia, enabling the world to see Sarawak and hear the story of Kuching.

The Founder's Inspiration

β€œHello everyone, I am Lai Yu Yu, from Kuching, Sarawak.
When I was young, I often heard misconceptions about Sarawak. Some people even believed that we lived in trees. Because of this, I became determined to use tourism to help the world truly understand this place.

Kuching is not only rich in cultural heritage and indigenous traditions, but also embodies East Malaysia's distinctive way of life, local wisdom and cultural warmth.
Through YY Travel, I hope to break down stereotypes, promote social progress and connect Kuching more closely with the world.

My mission is to show the world the beauty of East Malaysia and bring Kuching onto the international stage. My vision is for YY Travel to become Asia's leading premium business travel brand within five years.”

Founder
β€” Lai Yu Yu, Founder of YY Travel